Those days of people walking into a town or city centre and visiting 5 estate agents to peer in windows are over. The regional quirks of waiting for the thud of the property supplement on Thursday or Friday in the local paper are over. There’s still a place for both of course – we have a new base on Plumstead Road, and in any town or city, you’ll see estate agency offices.
No, the internet changed everything. The smartphone is now our shop window, our place to scroll through social media, estate agency websites and property portals. So you’d think all that would mean that the Internet has levelled marketing. Well not quite. Just because all estate agents have paid access to Rightmove, Zoopla etc, it doesn’t mean they’re equal.
At Sefftons, you may have noticed that our prime property image is often an aerial shot. Conrad Bem is something on at expert with drones and we think, and our customers, both sellers and buyers, tell us that this marketing, via drone and video, makes us stand out and that property outstanding.
The point though of this blog is not necessarily to state how good we are at marketing (though we are) but to make you aware of what buyers often do.
It’s like this – Sefftons launches your property online and phone calls, emails, portal enquiries often materialise quickly. Demand exceeds supply. People want to view quickly. This means you have a finite amount of time to spruce up your home from the kerb.
The last thing you want is a queue of viewers seeing something that you could easily have rectified – an overgrown front lawn, untidy borders, a broken fence, a dirty front door, a path strewn with weeds, a doorbell showing its age and exposed wires.
With a small investment in time, you can make your home shine from the kerb. What no one wants is someone doing a no-show on a booked viewing, or deciding to cancel at the last minute. You want as many people through your door as possible, resulting, hopefully in multiple offers.
Don’t get us wrong – most of our sellers know the importance of kerb appeal. They know that the exterior and interior need to appeal. They understand a property purchase is based on head and heart – you’ve got to appeal to both – by sorting out kerb appeal.